温控包装是一个蓬勃发展的行业，预计未来5年的市场规模将超过80亿美元。日益增加的气候问题、供应链压力和新技术意味着许多供应商将不得不迅速更新他们的包装结构。

为了帮助您的公司做出正确的选择，您需要知道温控包装的哪些方面会影响成本，并为正在运输的产品带来最好的结果。以下是Martec的专家提出的六个主要的温控包装趋势。

Temperature-controlled packaging is a booming business with a market size forecasted to reach more than $8 billion in the next five years. Increasing climate concerns, supply chain pressure, and new technologies mean that many suppliers will have to quickly update their packaging structures.

To make the right choices for your company, you need to know what aspects of temperature-controlled packaging will influence costs and lead to the best outcome for the products being shipped. Below are six key temperature-controlled packaging trends, according to our experts.

Martec合伙人兼总裁里克•克莱尔表明:“可持续性是多个行业的头号话题。当你谈论冷链物流时，实际上有几个可持续实践的机会。如果你有运输工具的能源需求，那么就会有温控包装的能源和材料的需求，以及运输产品的维护。”

“Sustainability is the number one topic across multiple industries,” confirms Rick Claar, Martec partner and president. “When you’re talking about cold chain logistics, there are actually several opportunities for sustainable practices. You have the energy requirements for the transportation vehicles, the energy and material requirements of the temperature-controlled packages, and then the maintenance of the product you’re moving.”

虽然有很多不同的角度来实现可持续发展，但克莱尔强调，这些角度都需要我们的共同努力。“如果你已经投资了高效的二氧化碳运输方式，但是你已经因为低效率的冷却方式而损失了20%（在每卡车的产品运输上），那就不是彻底的可持续，”他这样说道。

While there are many different angles to approach sustainability from, Claar emphasizes that they all need to work together.“If you’re invested in CO2-efficient transport methods but you’re losing 20% [of each truckload of product] because of inefficient cooling methods, that’s not fully sustainable,” he says.

当在整个供应链中保持精准的温度的同时减少二氧化碳的排放，这意味着重大的挑战。物流行业对可持续材料的兴趣日益浓厚，这有助于提高可重复使用、多用途、基于材料的温度控制包装解决方案的可用性和采用。

Maintaining precise temperatures across the entire supply chain while reducing CO2 emissions presents significant challenges. Rising interest in sustainable materials in logistics has contributed toward the increasing availability and adoption of reusable, multi-use, materials-based temperature-controlled packaging solutions.

克莱尔建议:“使用基于生物、可堆肥或可生物降解的包装系统以及PCM(相变材料)技术是高效运输的最佳方式之一，同时最大限度地节省产品。”

“Using bio-based, compostable, or biodegradable packaging systems alongside PCM (phase-change material) technology is one of the best ways to transport efficiently while saving maximum product,” Claar suggests.

任何生产温控产品的公司在产品变质或运输延误时都经常遭受经济损失。投资新的温控包装技术在目前是一个较大的开支，但积攒了大量的产品和未来的收入。目前的趋势似乎是“多花多得”。

Any company working with temperature-controlled goods sees regular financial losses when product goes bad or shipping is delayed. Investing in new temperature-controlled packaging technology is a larger expense in the present, but saves significant product and revenue in the future. Right now, it appears the trend is ‘spend more to save more’.

克莱尔见证了这些趋势。“全球市场对新鲜和冷冻食品的需求日益增长，并驱动了温控包装解决方案市场的成长。”他表示，“这意味着公司正在关注冷水机能耗、包装重量和车辆重量方面的支出，以抵消更依赖温度的运输带来的增长。”

Claar has witnessed these trends firsthand. “Increasing demand for fresh and frozen foods across the world is the primary driver for temperature-controlled packaging solutions market growth,” he suggests. “That means companies are looking at tracking expenses in chiller energy, packaging weight, and vehicle weight to offset this increase in more temperature-dependent shipping.”

对于那些希望降低整体成本的公司来说，好消息是，减少能源消耗与降低成本和可持续发展息息相关。根据克莱尔的说法，更轻的包装和高效的冷却器减少了运输时间和能源浪费，因此产品的运输速度更快，能源消耗更少。

The good news for companies looking to lower overall costs is that energy reduction ties into both cost reduction and sustainability. According to Claar, lighter packaging and efficient chillers cut transport time and energy waste so that products are delivered more quickly with less energy usage.

在集装箱和托盘中实施RFID(射频识别)跟踪技术正在成为冷链行业的标准。位置追踪为客户提供了安心，但该技术还可以跟踪产品在整个运输过程中的温度和质量，以便进行调整。

Implementing RFID (radio frequency identification) tracing technology in shipping containers and pallets is becoming standard in the cold chain industry. Location tracing provides customers peace of mind, but the technology also can track temperature and quality of the products throughout the shipping journey so that adjustments can be made.

“智能包装已经出现多年了，”克莱尔说，“但随着技术的普及，它肯定会变得越来越主流。” 最终，克莱尔指出，RFID标签对供应商和接收者都有好处。供应商可以得到关于包装工作情况的实时反馈，这样他们就可以解决问题，而客户可以跟踪产品质量，以确保他们收到全部货值的货品。

“Smart packaging has been around for years,” says Claar, “but it’s definitely becoming more mainstream as the technology becomes more widely available.” Ultimately, Claar notes, RFID tags benefit both the supplier and the receiver. The suppliers can get real-time feedback on how their packaging is working so that they can fix issues, while customers can track product quality to ensure they’re getting the full percentage of what they paid for.

“随着时间的推移，如果智能包装成为运输合作伙伴的需求，我不会感到惊讶。” 克莱尔说，“如果技术可行并且展示出显著的效益，在没有可追溯性的情况下，那将很难发货。”

“Over time, I would not be surprised if smart packaging becomes a requirement for shipping partners,” Claar suggests. “If the technology is available and showing significant benefits, it’s going to become hard to ship without traceability.”

温控包装市场的增长也由于来自医疗保健和制药行业需求的大幅增加。大规模提供COVID-19疫苗的紧迫性为航运业在医疗级卫生方面的新创新打开了大门。

Temperature-controlled packaging market growth is ascending also due to the significant surge in demand from the healthcare and pharmaceutical industry. The urgency for mass delivery of the COVID-19 vaccine opened doors to new innovations in medical-grade hygiene in the shipping industry.

例如，美国食品和药物管理局(FDA)对包括药品、疫苗、血液和器官在内的医疗保健产品的运输、处理和储存规定了特定的热和卫生要求。此外，世界卫生组织(WHO)一直强调减少疫苗浪费。这些举措有望推动对新的温控包装解决方案的需求。

For example, the U.S. Food and Drug Administration (FDA) hasspecified thermal and hygiene requirements for transportation, handling, and storage of healthcare products including drugs, vaccines, blood, and organs. Additionally, the World Health Organization (WHO) has beenemphasizing the reduction of vaccine waste. These initiatives are expected to fuel demand for new temperature-controlled packaging solutions.

克莱尔指出，这也将对其他行业产生影响。“为维持疫苗完整性而开发的技术现在正用于食品安全和温度稳定性。由于应对新冠肺炎的各种大规模技术生产，食品和药品运输被要求遵守更高的标准。

Claar notes this will also have an effect on other industries. “Technologies developed to sustain vaccine integrity are now being used for food safety and temperature stability. Food and pharmaceutical transit is being held to a higher standard because of the mass technological production that happened in response to COVID.

先进的包装技术市场细分为食品、饮料、制药、化工、化妆品、农业和许多其他类别。在先进包装技术市场中，仅食品部分就可以进一步细分为大约10个子细分市场。

The advanced packaging technologies market is segmented into food, beverages, pharmaceuticals, chemicals, cosmetics, agriculture, and numerous other categories. The food segment alone within the advanced packaging technologies market can be sliced further into about 10 subsegments.

这使得单个供应商很难同等地关注每个子细分领域。当对特定技术进行投资时，对供应商来说，知道哪些正在增加的类别或尚未被满足的需求是十分重要的，这样他们才能对与自己业务相符的温度控制解决方案做出明智的决定。

This makes it difficult for individual suppliers to focus equally on each subsegment. When investing in specific technologies, it’s important for suppliers to know which categories, or unmet needs, are on the rise so they can make an informed decision about the right temperature-control solution for their business.

那么未来会发生什么呢?克莱尔说：“目前，餐包和即食餐的数量仍在快速增加。像Hello Fresh和Blue Apron这样的公司确实正在推动这一领域的发展，运输这些餐点所需的技术也变得越来越先进。”

So what’s coming in the future? “Right now, meal kits and ready-to-eat meals are still upsurging,” says Claar. “Companies like Hello Fresh and Blue Apron are really boosting the segment, and the technologies needed to transport these meals are becoming more advanced.”

餐包公司选择如何运输他们的产品?“目前最好的冷水机选择是慢冰聚合物包装，在融化前可以在运输过程中保持2-3天的温度。这从可持续性的角度来说是很好的，因为你可以把它们扔进下水道，而且它们是可生物降解的。在未来，我们可能会看到更先进的冷却系统，可以容纳每餐需要不同温控的食物。”克莱尔指出。

How are meal kit companies choosing to transport their products? “The best chiller option at the moment is a slow-ice polymer pack that maintains temperature for 2-3 days of shipment before melting. These are great on a sustainability level because you can put them down the drain and they’re biodegradable. In the future, we’ll probably see more advanced cooling systems that accommodate different foods in each meal needing slightly different temperatures,” notes Claar.

当提到冷链物流和温控包装，并不是每个公司都做了正确的选择，但是市场调查和营销咨询顾问可以为您指出正确的方向。与咨询公司合作能让您获得做出明智的战略决策所需的洞见。

There isn’t one right choice for every company when it comes to cold chain logistics and temperature-controlled packaging, but market research and marketing consultants can point you in the right direction. Partnering with a consulting firm gives you the insights you need to make informed, strategic decisions.

Martec拥有超过7000个成功的项目，并已准备好支持您的战略规划过程。现在联系我们，我们将为您提供值得信赖的市场研究和咨询服务。

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